Brian McMurray - Interactive Mobile (and) Web Developer

Pioneer Hi-Bred needed an innovative way to get their seed hybrid sheets to their customers at tradeshows. Seed hybrid sheets are customized to fit each farmer's geographic region to combat the particular hardships farmers experience in their growing area. This results in thousands of seed sheets for the entire country. In an effort to reduce the amount of paper waste at tradeshows and to create an experience more engaging for the customer, Pioneer hired the Iona Group to create a series of touchscreen kiosks featuring an interactive map and print-on-demand capabilities.

The resulting kiosk features a 32-inch LCD touchscreen running an interactive map of the United States. Customers simply touch where they live to zoom into the map. As the map zooms in, a line map of all of the counties for every state appears. The user now selects her county and is presented with a menu of the seeds that Pioneer offers in that area. Choosing a seed type, the user is now presented with the seed hybrid sheet on-screen. This document can then be explored with the salesman and printed to take home.

The kiosk has been used at numerous tradeshow events for Pioneer around the country and has won Best of NAMA, Region III, for the National Agri-Marketing Association.